Press Release

“Medicina Moderna” – Press Releases

PRESS RELEASE MEDIA CONTACTS:
Eduardo Muneton • Cano Health • 954-538-6868 • emuneton@canomed.com
Maritza Arceo-Lopez/Diana Delgado • The Conroy Martinez Group • 305-445-7550 • martiza@conroymartinez.com

CANO HEALTH ANNOUNCES HISTORIC CASTING CALL FOR NEW SPANISH LANGUAGE REALITY TV SHOW “MEDICINA MODERNA” (MODERN MEDICINE)

Casting Call On Saturday, November 15

Miami – Oct. 15, 2014 – Cano Health, a full-service medical, dental, and vision center, is set to host a historic casting call for the first ever, healthcare oriented, Spanish language reality TV show, “Medicina Moderna” (Modern Medicine).

The casting call will take place on Saturday, Nov. 15 from 9:00 a.m. to 6:00 p.m. at Cano Health, located at 680 N. University Drive in Pembroke Pines, Florida. Participants are encouraged to arrive early. The casting call will be filmed as part of the first two episodes. A total of twelve contestants will be selected from thousands of applicants. The contestants will compete for a grand prize of $10,000 and an executive position with a $50,000 salary at Cano Health.

“We are excited to be at the forefront of this new medical reality TV show that will serve as a platform to present all aspects of state-of-the art medical practice,” said Dr. Marlow Hernandez, Director of Internal Medicine for Cano Health. “This reality show will be historic and unique. It will immerse all Spanish language viewers in the fascinating world of modern medicine.”

The new reality TV show will air nationally in early 2015 on the VME TV network which reaches over 70 million viewers. A total of 14 episodes will be filmed over the course of four months. The premise of the show is to educate and entertain viewers on the clinical and administrative aspects of today’s modern medicine. Each episode of “Medicina Moderna” will test each participant’s capabilities, leadership skills, motivation, altruism, and human compassion.

The twelve contestants will be divided into two teams. Throughout the television series, the teams will be given a set of healthcare related challenges, which will include educating the public, managing health fairs, and improving clinical and administrative processes. Upon completing each assignment, a panel of healthcare experts, will review and determine which of the two teams “won” the challenge. At the end of every challenge, one contestant will be sent home until there is only one “Champion of Medicina Moderna.”

“Medicina Moderna” will be hosted by seasoned Venezuelan anchor-reporter Luis Sosa, whose experience includes hosting numerous shows from Gol TV, Galavision-Yare Films, and AmericaTeve. The show is being produced by Carlos Landa of Three 2 Action Marketing & Entertainment, veteran creator of popular television shows, who has previously worked with Don King productions and the Miami Marlins.

Contestants do not have to have a medical background, but must be between the ages of 18-45, creative, enthusiastic, and have a passion for healthcare. Preference will be given to bilingual (Spanish and English) speakers. Those participating on the show will have the opportunity to receive national exposure among viewing audiences, as well as industry professionals.

Contestants can apply in advance by going to canotv.com. However, all participants submitting their information online must attend the Nov. 15 casting call to be considered. For additional information on the contest rules and regulations, go to canotv.com.

About Cano Health: Founded in 2002, Cano Health is a full service medical, dental, vision, and urgent care center. Located in the heart of Broward County, Florida, Cano Health has served over 25,000 patients. Their Pembroke Pines facility provides cutting edge health services in the fields of: internal medicine, cardiology, pulmonology, sleep medicine, pediatrics, endocrinology, chiropractic, optometry, and outpatient dentistry. The Cano Health approach is patient centered, evidenced-based, and state-of-the-art – concentrating on providing Modern Medicine, Family Values. For more information, call 954-538-6868 or go to www.canomed.com.

About Medicina Moderna: “Medicina Moderna” is the first Spanish language, healthcare-oriented, reality television show where individuals are competing for a grand prize of $10,000 and an executive position at Cano Health Center in Broward County, Florida. The reality show stars twelve contestants from diverse backgrounds. Each week, the contestants will be tasked with creating and managing healthcare related activities. Their task performance and execution will be judged by a panel of experts. At the end of every challenge, one contestant is sent home until a winner is declared. The fourteen episode reality show, “Medicina Moderna,” is nationally televised on VME TV (the first national Spanish language television network in association with public television stations (PBS).